Holidays seasons all over the world are prime times for gift giving and present the perfect opportunity to boost revenues and develop brand loyalty. Our new e-book provides a guide to holidays worldwide, the gift recipients, and the most popular types of presents given on each occasion. Read A Guide to...
Key Tips on How to Target Your Audiences
In a highly competitive e-commerce market, you need to accurately define your target audiences and understand where and how to engage them. Our new e-book provides a comprehensive guide to e-commerce by generations. How and where should you address each segment? What are your customers' shopping habits, which are their...
GDPR
The General Data Protection Regulation (GDPR), which was enacted in May 2018, is a legal framework that standardizes the collection, processing and storage of personal information from individuals who live in the European Union (EU). GDPR applies to any company that markets products or services to EU residents, regardless of where it is...
The Huge Potential of Latin American E-commerce
While recent research indicates that e-commerce in Latin America is small when compared to the US and Asian markets, there is amazing potential for growth. By 2022, global revenue for online sales in LATAM is predicted to reach $94 billion. The expected boom is mainly due to greater Internet connectivity,...
CRYPTOCURRENCY
Blockgeek defines cryptocurrency as a digital currency built with cryptographic protocols that make transactions secure and difficult to fake. Cryptocurrencies are decentralized, meaning they are not subject to government control or regulations. Thus, transfers can be made with low processing fees through the use of public and private keys for security...
Battling Payment Fraud in 2019
The battle against payment fraud is never ending. It evolves constantly, with hackers creating increasingly sophisticated ways to breach data systems and steal identities. In 2018, malware and ransomware constituted major threats, followed by social engineering attacks and phishing attempts. Online and mobile transactions are particularly vulnerable to breaches, and...