The payments industry is extremely dynamic, with new types of payments evolving constantly. In order to determine which payment methods are best for your enterprise, you must first understand basic industry business models. In our previous post, we provided an introduction to key terms in the banking industry. This time,...
How to Hit the Online Sales Motherlode on Singles Day
Singles Day mindsets - a mixed bag Singles Day (November 11), which was first started by Chinese college students in the 1990s, is the antithesis of Valentine’s Day. It is a day dedicated to the celebration of singledom. Some singles have developed various rituals to mark the day including gifting...
Happy Holidays for Retailers and Customers
Holidays are the best times to arouse interest in your products, lure in purchasers, and make special offers. But why wait for major holidays to attract customers? Here are several upcoming holidays that intrepid retailers can use to attract new customers and reconnect with return buyers: August 26 - National...
Will Cryptocurrencies Replace Conventional Currencies?
Techopedia defines cryptocurrency as a type of digital currency that uses cryptography for security and anti-counterfeiting measures. Public and private keys are often used to transfer cryptocurrency between individuals. As opposed to fiat currency, cryptocurrency is not connected to governments or central banks. Using a ledger system, cryptocurrency transactions are...
Off-to-college Sales Tips for Online Retailers
While off-to-college shoppers may prefer to procrastinate and leave their purchases to the last minute, online retailers need to prepare strategy and sales campaigns months in advance. As back-to-school is the second largest shopping event of the year after the holidays, it pays to have your offerings in place in...
Key Tips on How to Target Your Audiences
In a highly competitive e-commerce market, you need to accurately define your target audiences and understand where and how to engage them. Our new e-book provides a comprehensive guide to e-commerce by generations. How and where should you address each segment? What are your customers' shopping habits, which are their...
The Huge Potential of Latin American E-commerce
While recent research indicates that e-commerce in Latin America is small when compared to the US and Asian markets, there is amazing potential for growth. By 2022, global revenue for online sales in LATAM is predicted to reach $94 billion. The expected boom is mainly due to greater Internet connectivity,...
Confused by Payments and Financial Terms? Want to Understand Online Retail Dynamics? Visit bm2Pay Glossary!!
Is all the terminology used in the payments, finance and retail industries confusing you? Do you have a lot of questions about new developments in e-commerce and fintech? Our payment glossary is a great source for definitions, in-depth information and resources. Take a moment to understand the reasons for shopping...
How to Succeed in the High-risk Travel Industry
The travel industry is constantly expanding and evolving. However, in an industry defined as high risk, merchants face many challenges from high fraud levels and chargebacks to low acceptance rates and future fufillment models. As a travel service provider's business scales to global markets, so the risks increase. How can...
Your Global Guide to Payment Preferences
When scaling to global markets, payments have a huge impact on sales. Foreign customers prefer local payment methods and may abandon their shopping carts when they encounter unfamiliar online payment options. There are hundreds of localized payments methods all over the world and keeping track of them is no simple...