Singles Day mindsets - a mixed bag Singles Day (November 11), which was first started by Chinese college students in the 1990s, is the antithesis of Valentine’s Day. It is a day dedicated to the celebration of singledom. Some singles have developed various rituals to mark the day including gifting...
A Guide To Global Holidays And Gift-giving
Holidays seasons all over the world are prime times for gift giving and present the perfect opportunity to boost revenues and develop brand loyalty. Our new e-book provides a guide to holidays worldwide, the gift recipients, and the most popular types of presents given on each occasion. Read A Guide to...
Key Tips on How to Target Your Audiences
In a highly competitive e-commerce market, you need to accurately define your target audiences and understand where and how to engage them. Our new e-book provides a comprehensive guide to e-commerce by generations. How and where should you address each segment? What are your customers' shopping habits, which are their...