Singles Day mindsets - a mixed bag Singles Day (November 11), which was first started by Chinese college students in the 1990s, is the antithesis of Valentine’s Day. It is a day dedicated to the celebration of singledom. Some singles have developed various rituals to mark the day including gifting...
Happy Holidays for Retailers and Customers
Holidays are the best times to arouse interest in your products, lure in purchasers, and make special offers. But why wait for major holidays to attract customers? Here are several upcoming holidays that intrepid retailers can use to attract new customers and reconnect with return buyers: August 26 - National...
Off-to-college Sales Tips for Online Retailers
While off-to-college shoppers may prefer to procrastinate and leave their purchases to the last minute, online retailers need to prepare strategy and sales campaigns months in advance. As back-to-school is the second largest shopping event of the year after the holidays, it pays to have your offerings in place in...
A Guide To Global Holidays And Gift-giving
Holidays seasons all over the world are prime times for gift giving and present the perfect opportunity to boost revenues and develop brand loyalty. Our new e-book provides a guide to holidays worldwide, the gift recipients, and the most popular types of presents given on each occasion. Read A Guide to...
Key Tips on How to Target Your Audiences
In a highly competitive e-commerce market, you need to accurately define your target audiences and understand where and how to engage them. Our new e-book provides a comprehensive guide to e-commerce by generations. How and where should you address each segment? What are your customers' shopping habits, which are their...
The Huge Potential of Latin American E-commerce
While recent research indicates that e-commerce in Latin America is small when compared to the US and Asian markets, there is amazing potential for growth. By 2022, global revenue for online sales in LATAM is predicted to reach $94 billion. The expected boom is mainly due to greater Internet connectivity,...
Battling Payment Fraud in 2019
The battle against payment fraud is never ending. It evolves constantly, with hackers creating increasingly sophisticated ways to breach data systems and steal identities. In 2018, malware and ransomware constituted major threats, followed by social engineering attacks and phishing attempts. Online and mobile transactions are particularly vulnerable to breaches, and...
The Unique Appeal of Asian E-commerce Markets
The Asian e-commerce market is booming, and it is projected to grow to $1.6t by 2021. China’s online sales are expected to increase annually by 16.1% to $1.122t in 2021.South Korea’s e-commerce sales are predicted to rise by 11.9% annually to $50.7b in 2021. India is also an important market...
How to Succeed in the High-risk Travel Industry
The travel industry is constantly expanding and evolving. However, in an industry defined as high risk, merchants face many challenges from high fraud levels and chargebacks to low acceptance rates and future fufillment models. As a travel service provider's business scales to global markets, so the risks increase. How can...
Your Global Guide to Payment Preferences
When scaling to global markets, payments have a huge impact on sales. Foreign customers prefer local payment methods and may abandon their shopping carts when they encounter unfamiliar online payment options. There are hundreds of localized payments methods all over the world and keeping track of them is no simple...