The European Union (EU) created SEPA (Single Euro Payment Area) as a payments ecosystem which regulates how cashless payments are transacted between Euro countries. European consumers, businesses, and government agencies that make payments via direct debit, credit card or through credit transfers use the SEPA system. In the designated zone,...
SWIFT CODE
The SWIFT code of the Society for Worldwide Interbank Financial Telecommunication is an internationally-recognized identification code for various banks around the world. SWIFT codes are generally used for international wire transfers, and are comprised of 8 or 11 alphanumeric characters. If you plan to send money to an entity overseas,...
SHOPPING CART ABANDONMENT
Shopping cart abandonment refers to a website or mobile app visitors who add items to their online shopping cart, but exit without completing the purchase. In foreign markets, there may be various reasons for this phenomenon including unfamiliar payment methods, a long checkout form, and unexpected additional charges (such as...
SMART PAYMENT ROUTING
One of the challenges of cross-border e-commerce is payment processing in foreign locations. While in your native market, your local payments processor may have provided excellent results, in other locations the same entity might be inefficient and costly. An advanced payment platform reroutes transactions in real time to the optimal...
SMART DATA
Smart data refers to information that your systems have gathered about your sales, customer shopping habits and payments. Ecommerce businesses that accept payments aggregate large amounts of data which can provide crucial insights into ways to improve customer experiences, consumer services and business strategy. Using this kind of data, you...
SEO OPTIMIZATION
Search engine optimization (SEO) is the practice of increasing the quantity and quality of traffic to your website through organic search engine results. The most popular search engine used daily on the Internet is Google. Organic promotion enables users seeking your services to find your brand more easily. Effective organic...